A great blog post from Chris Brogan throws out some thoughts on how we utilize Twitter.

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If You’re Sticking Around

Here are some thoughts for you, should you decide you want to spend a little time on Twitter and hang out with other humans.

• Follower count doesn’t matter. What matters is who you follow.
• Instead of answering “What are you doing?”, answer “What has your attention?”
• Conversations are way better than “new blog post” tweets.
• Share the good stuff when you find it. (Hint: your blog isn’t always the good stuff.)
• If it feels like too much work, you’re either doing it wrong, or maybe you don’t need to be here.
• The best folks to follow on twitter is highly subjective. Use Twitter search to find the folks who might think like you.
• Twitter is a communications platform (like a phone). It’s not a marketing channel. It’s a phone that can be used like a marketing tool, if that’s your angle.
• It’s an opt-in platform. Use it however the hell you want. If we don’t like it, we don’t have to see it.

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It’s a great tool and Chris is a knowledgable leader in this arena. Check out Twitter, hook up with me there, and consider the above perspective as you begin to use this interesting tool.