“News framing is the process of filtering and transmitting news through an angle or ‘frame’ in order to support specific ideologies, stimulate widespread attention or persuade an audience. As a form of selective reporting, news framing is a remarkably useful tactic for bloggers, journalists and marketers.”

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Read the above article from the point of view of your fitness business interactions. “Framing” various topics & articles that your clients & participants are not only interested in, but will also see and hear from outside sources will give you an advantage in combating many of the conflicting reports they will encounter. This works for direct interactions, article writing, presentations, and your website information. When you are the one, intelligently and ethically framing the situatioin, you are the one who is most presented as the professional.