You are currently browsing the monthly archive for August 2008.

It’s important to always be moving forward. If not you’re going backward or are stagnant. Genererally neither of those is a good thing.

My heads been spinning this last week with projects going on in several different locations, but I want all of you who come here to see what’s happening with the fitness pro travel site upgrades to know we are still moving forward. You will see small changes here and there in your account on regular basis over the next month.

We have assembled a stong advisory council, whom you will meet in the near future. They have and will be assisting in making sure the features function properly, are efficient, and are significant in one way or another to the fitness professional. Each of your comments along the way are still encouraged. I can guarantee you that I don’t have all of the answers, but with the advice of several industry leaders on the council as well as feed back from members of that community, I have no doubt it’s going to be very cool.

Tom

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I’ve talked here in the past about the many uses of online networking. I had stayed away from Twitter specifically, only because I couldn’t imagine that anyone would be that interested in the multiple updates and happenings of my life or even the business functions we provide on the frequent basis that Twitter seems to call for… Well I have several friends and colleagues who are on it now and the peer pressure is getting to me. http://twitter.com/fitlaunch

I encourage you to come find me and teach me, learn with me, or try something new. I will be sharing the Twitter account with my wife Amy (who is the much more intelligent Fitness Professional of the partnership) so you will see blips directed at friends, enthusiasts, and professionals. We can split those functions into separate accounts in the future if the business functions and uses of Twitter become so great that  you all want that stuff out separate from the gibberish of our daily lives.

Twitter (Twitter.com) is like an e-mail that enables you to create and connect to what are referred to as your twitter tribes or raving fans. In the case of your business marketing it can be your prospect list, customers, business builders or leaders in the industry.

The cool thing is that Twitter also allows you to connect directly to your twitter community via their mobile phone.
So how can you use this tool to build your social contact or business?

  • 1. Send messages about upcoming events to your organization.
  • 2. Let prospects know about new announcements about your opportunity.
  • 3. Let customers know about new product developments.
  • 4. Reach out to industry leader’s, network and expand your sphere of influence.
  • 5. Strengthen your bond with your team.

LinkedIn, Ecademy, Ryze, Social median, Twitter, Plurk, Blogging, Posting, Tweeting, Facebook, MySpace, Bebo, Forums, soon to be Fitness Pro Travel and more – there’s a whole new world of Internet Marketing out there and if you’re not taking part, you could be missing out.

Find Me http://twitter.com/fitlaunch

Took a little time during my post Crue Fest concert recovery to add some video taken at the IDEA conference to the Fitness Pro Travel site. I made these with Suzelle in response to one of a number of member pros requests for more information on each of the locations available for working vacation.  Yes, we are amatueres and it shows, but hopfully it will give you a bit more info for deciding where you want to travel.
<VIDEO>

I’m also getting close to completing some video info for you with more details as to the features we will be bring the Fitness Pro Travel web site. We are already coming up with many great ideas for a second phase of upgrades, which I’ll mention when we release the many new features of phase one.

From an IDEA Fitness Programs & Equipment Survey 7/08
   …58 percent of respondents reported offering small-group personal training, up from 44 percent last year. Forty-three percent of fitness managers say creating a fun environment is a key focus, and two-thirds expect this focus to continue to grow. Many of the surveyed IDEA members, who are fitness facility operators, managers or fitness professionals, mentioned that social activity groups, such as walking or running clubs and organized group activities, help strengthen client retention. 
   Since 1990, personal training has been listed as the most popular type of programming, and it still is, with 89 percent of respondents offering it in their facilities. Personal training for youths 18 years old and younger was offered by 63 percent of respondents, and 36 percent of respondents offered children’s fitness programs. Classes for seniors rose from 39 percent to 51 percent.
   Long-time mind/body favorites, Pilates (offered by 68 percent of the respondents) and yoga (61 percent) continued to climb in popularity. The average number of classes per week offered was 10.
   Nutrition services also grew in popularity. More than half of survey respondents said they offer nutrition assessment and coaching, compared to 44 percent last year.

From an IHRSA member study
   2007 club membership numbers was at 41.7 million. Compare that to 2006 where membership was listed at 42.7 million. While the membership numbers dropped from ’06 to ’07, revenue increased from 17.6 billion to 18.5 billion. The increase in revenue is primarily attributed to facilities adding greater amounts of non membership dues income.

So what?

  • A little FYI.
  • A look at how facilities are learning to diversify their offerings.
  • The realization that as has been the case for many years, the percentage of the US population who belong to clubs is sticking at approximately 15%. Stated another way, 85% of the population must be marked to outside of the fitness facility setting.
  • Mind/Body programming is here to stay in the club setting.
  • Programming is changing to meet the needs of the aging population.
  • Group & community programs are gaining in popularity. (see HG programs)

Are you taking the above into account within your fitness business/career planning?

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