In a recent article it was stated “The most important factor to be considered is addressing the issue of “what will the product or service DO for the user?””

While at some point the customer may care what your specialties are, where you were educated, and how long you’ve been in business… but, if they don’t see or hear what’s in it for them, they won’t be sticking around long to bother with those items.

How many times have you seen some ding dong without a proper credential to their name selling products or services hand over fist to your own friends, family, and clients? 

Keep this in mind when placing content to your website and marketing materials. You will see a difference soon after if you’ve been talking about your virtues as a fitness professional or business before the customer benefits.