You are currently browsing the monthly archive for November 2008.

True, True.

You’re up against a crazy “fix it fast mindset” if you are a health & fitness professional.

Check it out: http://www.cafeoflifepikespeak.com/Videos/Licensed%20To%20Pill.swf

🙂

Advertisements
"bootcamp" or "session class"?

"BootCamp" OR "Session Class"

Spending quite a bit of time on the business side of fitness (nationally/internationally) and having the ability to watch as my wife implements various programs or marketing tactics within our local operations, gives me an interesting perspective. I see much of what is being offered as business education & programs to the fitness professional and I have the opportunity to create and test our own.

It’s pretty simple to see that within the fitness industry a lot of attention has been paid to the personal trainers while the group fitness instructors seem to be going the opposite direction.

Programs like Mega Marketing, BootCamp Blue Print, or Fitness Business Revolution each are targeted to the Personal Trainer and the list goes on.

These programs can all be made applicable to the group fitness and yoga professionals if you are willing to look at your fitness specialty as more than just a part-time job working for a club. Personal trainers are figuring it out and it might just be time you do as well.

Tell me, which certification is geared toward group training?  I’ll give you the answer; The one that has the word “group” in the title. That being the case, why is it that small group training and “bootcamps” are dominated by the personal trainers?

Trainers are using these formats to generate incomes of well over $100 per hour. They are taking advantage of internet marketing and building lists of participants that they can continue to market to into the future. They are also diversifying their business and offering related fitness products, supplements, information, etc.

Group Session Classes of any Format

Group Session Classes of any Format

I do not see the Group Fitness and Yoga Instruction professionals doing the same thing at all. They seem to be content to work only for the facility and are missing out on many opportunities that are available to them.

You are trained to create group programs, monitor participants of various levels, and to safely provide modifications for all to actively participate.  Because of the focus of these training on groups, YOU are the best qualified to be leading the “bootcamp” (actually, just session classes) styled programs.

There are several reasons personal trainers are utilizing group training tactics outside of the standard gym setting only and you should too:

  1. 85% of the population does not belong to a fitness facility.
  2. 60+% of the population is overweight or obese.
  3. The diet industry is huge. The fitness equipment industry is huge. The anti-aging movement is huge and growing. – bottom line is that people are spending lots of money on things you can actually provide.
  4. Group trainings lowers the per person cost to participants. You will make more dollars per session/class while charging individuals less.

You are leaving money on the table, allowing your brothers & sisters from the personal training side of fitness to eat into what should be primarily your client base.

These programs are not rocket science and will help you reach more people and make a greater amount of income. We are working on a program specifically for group instructors to help you get started as well as others to catch you up to speed on bringing your expertise outside of the group fitness studio.

Your thoughts and feedback are greatly encouraged as these programs are finalized. You know the questions and concerns you have with branching out and I’d like best to ensure they are addressed. Post your thoughts here or send them to me at fitpro@fitprobiz.com.

While I encourage personal trainers to get training to work with larger groups and add these types of programs to their offerings list, you the group fitness instructor have a few advantages right off the bat and I’d love to see you take advantage of them.

  • You are trained specifically to work with groups of various fitness levels.
  • Group fitness instructors generally have the ability to offer multiple formats of classes. BootCamp is only one style that can be performed in a gym, field, or apparently a combat zone. Just because this is the primary format that personal trainers have attached themselves to doesn’t mean you can’t take your other formats outside the standard gym setting or offering structure.
  • I believe it is generally easier for a person who has picked up the principles and abilities important to group fitness to get further training and diversify themselves as personal trainers rather than the other way around. What you do is not the same, but it is similar. A small amount of related training will make you very proficient and capable to run these programs.

I hope you consider what you may have been passing up. You have skills that can be provided in many different locations, can reach many fitness needy lives, and these skills can be utilized to generate a great deal of income for you and your family with minimal extra work.

If you want to learn more about how to start these programs as a group instructor, let me know your interest.

Mentioned a few days back that there are several social media sites I’m involved with, if for no other reason than to check out features that may be beneficial to our Fitness Pro Travel community.

So, part of that fine research includes participating in a community that is being lead by Dax Moy. He’s a fitness professional out of Australia, whom I can tell has had some marketing experience and is trying to take advantage of social media benefits.

The VERY nice thing about Dax is that he seems to still care deeply about the client and not just the dollar. I’ve been through several marketing programs, online and offline, and I can’t help to feel a little dirty from time to time as money tends to be the only motivator for many marketers (not all). That’s not always best for the client/customer and I don’t think it’s good for the fitness professional as well.

Here is a video that Dax posted on his blog that is inspirational and speaks to our motivation and our principles. It was made in conjunction with a products he is involved with, of which I know nothing about. You can check it out if you like, but the video is just under 4 minutes and stands fine by itself.

My excitement has been building lately for the new Fitness Pro Travel features being developed. Since we asked for your feedback on site changes that would enhance your fitness travel and business several months back, it has been a pretty steady road of research, building new fitness connections, building new business connections, request for proposals, networking, testing, reworking, and so on.

While that has made things hectic it has been and continues to be a great learning experience.

We have been able to address the majority of your thoughts and have developed future plans off of those to continue the community enhancement project. CEP? Think we should call the project by the abbreviation? 🙂  It’s going to rock.

My most recent excitement has come from several industry leaders who have added their insight to the project as of late. Those contacts have been very valuable and it looks like we’ve found a way to share much of their insight with the group.

Several have offered to throw in bonuses to coincide with the launch of our new features. That means that we all will receive some great content from fitness and business experts that will benefit each of us in addition to the new features and that’s without any cost. I know I’ve benefited by working with them and am certain you will as well with their offerings.

It looks like we are literally down to our last month before we present the results of these (phase 1) changes. Several items are completely done and we are testing them now. Others are nearing their completion. Be watching your emails in the next couple weeks for information on sneak peaks that will give you a look inside and an idea of how these new features may be utilized.

This project has not only been exciting, it’s also been nerve wracking. While I know the principles and features can directly benefit your personal, travel, and fitness business, it’s tough not second guessing and doubting the investment from time to time. I’ll leave you today with a quote from French writer Anatole France that has come to mind more than once during the process.

“To accomplish great things we must not only act,
but also dream;
not only plan,
but also believe.”

togetherSo, myself and the majority of the online business/marketing community have been singing the praises of social media for the past many months. I think for the most part it is rightfully so. But, I’ve been sensing this overwhelming feeling of overload lately.

That overload was made apparent today when I received two diffent invites to two different “fitness professional” social media websites. Wouldn’t be so bad if it wasn’t for the fact that I am aware of at least 5 other “internet’s biggest fitness professional’s community” sites already.  And, of course in the name of research I have an account at each. UHG!

I like the idea of taking advantage of technology to essentially “network” with like minded people. There is much power in it and that is one of the main reasons you will see this ability at the Fitness Pro Travel site in the very near future.  There are now multiple turn-key ready to go platforms available to begin a membership or social networkings website, which in turn has led to a 2008 onslaught of thousands of these member sites.

With so many coming into the market there will certainly be winners and losers. The measuring stick will not be the number of accounts in each community, but the number of active accounts.

Remember the Junior High dance when the walls were lined with kids, but the dance floor was empty. There were many more bodies there than at the local small club with an occupancy of no more the 100. But at that

School dances had some benefits

School dances had some benefits

 bar you generally find an active group socializing and taking advantage of the music and the dance floor. Maybe it was the addition of booze, but the point remains. 🙂

The winners in the niche specific online social networking game will be those who possess and include the features that provide their audiance multiple reasons for joining in and participating. The is most like the smaller group in the happening bar rather than a Junior High Dance.

Finally, those winners will be the ones who can best adapt to the desires of the community. They must accept that in this new online social world they are actually just facilitators for those who become the leaders in that community.  Website leadership will be best displayed by those who are willing to pass leadership to the community (Tribe, as Seth Godin would say) and realize they are more in the role of facilitator.

My suggestions for you:

  1. Continue to try out multiple social networking sites, both industry specific and general. Learn of the various features of each and then migrate to those who are in line with your wants and needs AND seem to listen to the community for direction.  Don’t allow yourself to become overwhelmed as you can always pull back and pay attention to only your most pertinent ones.
  2. If you are looking to diversify you business and want to offer membership or community online programs, realize that the best leadership in this new world may be the ability to get out of the way and facilitate. There is much to it as we have discussed in the insiders club, so do your homework if this is your goal.
  3. Lastly, feel free to bring your comments, opinions, frustrations, and desires back to the table as we open up the social media at FPT in the near future. I can EASILY admit I don’t know it all and would love to hear from the community and play the role of facilitator.

Social media tools will not be going away, although I do believe we’ll be coming up on a sorting of those sites before long. It’s time to start getting excited about the features we are adding at FPT that include social media. If you want to rally your current student/client/athletic group into a social media or membersite checkout the resources HERE or contact me to get info on the next time we run a program on getting these systems started.

Your Health & Business Success
Tom

As I mentioned a couple days back, we just returned from the 2008 Fit Beach Conference. It rocked as always and because there is so much play (networking) time involved (while staying on site of a 5 day conference) one of the greatest benefits was regularly socializing with active leaders in the Fitness Industry.

Being one of the organizers of this conference I have to mention a few folks that went above and beyond this year. As always there are hiccups in scheduling and for one reason or another (sickness, family, etc.) extra coverage of a previously scheduled presenter may be necessary.

This year was no different.

All presenters are great, but five deserve a mention as they jumped in to give more than was expected:

  • Bernadette Mansfield – Thanks for covering the additional resort classes as needed (more than once)
  • Wayne Martin – Thanks for simply doing extra afternoon yoga classes just because a resort guest asked and one wasn’t on the schedule
  • Rick & Rocco Vizarri – Thanks for spending several extra hours in the pool providing additional swimming technique classes in addition to the scheduled programs
  • Gay Gasper – Thanks for jumping in to provide coverage for another presenter who was not able to make it for an early week scheduled workshop

It’s amazing how much can be accomplished, when no one cares who gets the credit….. Thanks

Last two weeks have been insane… In a good way.

If you follow the mailing list you are well aware of the daily onslaught we had of new working vacation resorts and resort positions added two weeks ago at Fitness Pro Travel. Rumor has it that onslaught may not quite have simmered down yet.

Wayne Martin leading a Yoga Workshop on the Grand Lido Deck

Wayne Martin leading a yoga workshop on the Grand Lido Deck

Good news for you if you like the affordable travel options.

As you can see by my lack of blog attention last week, it was another busy week. This week was filled with

fun and education at the Fit Beach Conference we assist the Fit Bodies company in putting on in Negril, Jamaica.  I’ll post more on those highlights soon.

There is always a ton of learning going on when you have a gathering over a 5-7 day period in and out of the conference sessions. Participants not only get class time with industry leading professionals, but also a couple dinners, lunches, beach time, evening outings, etc. for added question, answer, and networking.

… It’s tough to express the true value of these get-a-way events.

I also ran through a short book during the week by Seth Godin, “Tribes”.  Quick and easy read. If you are interested in how the ever evolving social media technologies are effecting how your clients/members/students are making decisions and gaining information, this might be right for you. I’m sure I’ll hit more on this in the coming weeks.

… Better yet, if you want an idea of the features you’ve heard me mention we are working on and are getting crazy close to activating on the Fitness Pro Travel site, this book will paint a pretty good picture. It was pretty cool to read a “hot off the presses” book that reflects the feed back we got from our “tribe” and encourages the activities and features we are “no turning back” into building.  (whew)

Follow Us

Connect with me at these
social networking site and
sign up for Fit Pro News at
the business of fitness link


@ FaceBook

@ Twitter

Business of Fitness
News & Notices

View Tom Bomar's Profile on LinkedIn


Bookmark and Share

Fitness Professional Business Consult

Blog Stats

  • 5,860 hits

RSS Health & Fitness Articles

  • An error has occurred; the feed is probably down. Try again later.