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A great blog post from Chris Brogan throws out some thoughts on how we utilize Twitter.

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If You’re Sticking Around

Here are some thoughts for you, should you decide you want to spend a little time on Twitter and hang out with other humans.

  • Follower count doesn’t matter. What matters is who you follow.
  • Instead of answering “What are you doing?”, answer “What has your attention?”
  • Conversations are way better than “new blog post” tweets.
  • Share the good stuff when you find it. (Hint: your blog isn’t always the good stuff.)
  • If it feels like too much work, you’re either doing it wrong, or maybe you don’t need to be here.
  • The best folks to follow on twitter is highly subjective. Use Twitter search to find the folks who might think like you.
  • Twitter is a communications platform (like a phone). It’s not a marketing channel. It’s a phone that can be used like a marketing tool, if that’s your angle.
  • It’s an opt-in platform. Use it however the hell you want. If we don’t like it, we don’t have to see it.

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It’s a great tool and Chris is a knowledgable leader in this arena. Check out Twitter, hook up with me there, and consider the above perspective as you begin to use this interesting tool.

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Now that I have office computers functioning again along with the websites and their emails I thought I’d take an hour or two today to look into another area of social media that I have been reluctant to spend much time on. Many of the internet marketers that have my ear have been pushing for involvement in social bookmarking for your business and I thought I’d finally check it out. Social bookmarking as it turns out is rather simple to do (especially if you make the simple and worthwhile step to a firefox browser) and can be useful and beneficial to your business.

Bookmarking as we all know, is something that you click on your own computer to keep track of useful websites. It works great for just you.

Social bookmarking uses a website platform to do the same task, but with a few advantages.

  1. You can access the list of links from any computer
  2. You can share the list of sites you find of value
  3. You can create at least one link that will come back to your own web site
  4. You can view the links to websites that others have found of value

In the end it looks like this will be a valuable yet simple tool. I encourage you to take a look at Del.icio.us, Reddit, Digg, or one of the other bookmarking sites. Give it a shot for it’s usefulness as well as another avenue to potentially generate traffic back to your offerings.

Following is a very short and very simple video I found that shows you how to set yourself up an account and utilize this type of website. Hope you find it as useful as I did.

We are in the process of moving a number of our offerings to new servers. It’s rather exciting, but also a little insane. I am certain that in the end we will provide you greater speed as you utilize our sites and it will provide us greater abilities to enhance/expand services.

The process of doing this apparently isn’t quite as simple as flipping a light switch.

For those of you that are fitness professionals our FIT Launch and Fit Pro Biz websites are down temporarily while this transfer occurs. For those of you that are enthusiasts & clients the Fitness Gatherings and Wellness Together sites are down.  ACK

Fit Pros – Stay up to date or contact us here at the blog as necessary

Enthusiasts – Stay up to date or contact us via that blog

All schedules and programs will be back up soon for your easy reference and utilization… Sorry for the inconvenience.

Generally speaking, I love my sleep time. I definitely think and feel better throughout the day if I get enough of it and even better if a cat insomnia-tomnap presents itself as well. There are even plenty of research studies that scientifically prove that our mind benefits and much of what is accepted in the fitness industry is based on scientific research… So, what the hell am I doing out of bed so early today???

It’s 5:05am and I’m sitting in a dark home office typing away. It was just a little over an hour ago when I first rolled over in bed and the eyes would no longer stay closed.

No appointments until afternoon, morning basketball not going to run because of the newest delivery of snow that must have started around 1am, and I’m certain the kids will be running at least two hours late for their school schedule. I’m thinning I’m sleeping in… NOT.  (side note, call came in while writing this, school all out canceled)

So now to decide if there is a reason behind this blog post or is it just an opportunity to whine?

I don’t have much whining to do even though I’m not all cozy in bed. With the house quiet and only the cat bitching for a little food I am getting a lot done and there is a lot to do (probably part of the reason there was no going back to sleep).  What I am realizing is that I’m getting quite a bit done and even have time for this blog post. With this new efficiency I am reminded of a program I went through by a guy named Eban Pagan.

Eban spent some time doing a video series on time management and one of the primary keys to getting more done is the elimination of multitasking. I found this hard to believe at the time and even if it were to be true, the day to day activities of a father, husband, business owner, coach, board member, etc. made it impossible to accomplish. I did and do take him at his word and the research that went into making those claims on efficiency. I have and do attempt to block tasks together. I don’t jump at email every-time the little envelop pops up. I let many calls go to voice mail and in the end I am able to stay on task a little more often.

But, if you want to take it to another level, try this insomnia thing out. Having no one else in or around the office, phones off, only you folks on the East Coast to worry about sending emails at this time, or God forbid calling… Well it’s a great benefit to your productivity and it’s getting me one step closer to having the new and improved fitness pro travel site ready for release.

Insomnia – It does your Business Good?

Not only does life seem a little crazy because it’s the holiday season, but with Fit Bodies adding new resorts and positions and the continued building of new features to Fitness Pro Travel, well… lets just say many of my days have run into the evening and night.

Don’t get me wrong. I know that with this or any other businesses, busy is good.

My intent is to stay busy as well, even during a recession.

I think part of the reason for the continued requests for our “business” services is because I/we continue to market our offerings and concentrate on the customer. It’s proving beneficial in attaining more resort positions for Fit Bodies as well as more consulting, training and consulting clients for FIT Launch.

In an article written by Paul Van Erem he pointed out, “…a series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales but increases profits. This fact has held true for all post-World War II recessions studied by The American Business Press starting in 1949.”

I intend to run with that 100% track record and with our local training business I have only seen it proving true thus far.

Market aggressively, network continuously, and treat your customers like royalty.

PS – The new FPT features include a number of programs that can be utilized to assist your business development. I’m looking forward to showing you how they work over the next several weeks and you can expect completion of those features and their operation made available within the site very early in January. (just in time for new years resolutions)… You want an early look? Be sure to sign into the mailing list at Fit Pro Biz

A couple great videos found.  Actually found both because of social media connections. One was sent to me from a twitter connection and the other through an RSS feed.The first speaks to the building of your personal brand via social media from Gary Vanerchuk (adult language) and the second is an entertaining twist from the folks at HubSpot on InBound marketing.

Both made me laugh, but it could be the geek in me that enjoys internet marketing and the viral power of a passionate presentation and simple re-mix.

To start this blog post off, I want to refer you to an article. It was written by Tim Kerber covering the social media phenomenon Twitter. He’s way smoother than I in getting a point across so if you want to learn about tweeting on twitter and how it can benefit you personally as well as your business. Check it out.

http://www.membershipsiteowner.com/public/340.cfm

A little bonus that was found with a google search (also picked this one up from Tim) is the discount code CHH3. It’s time to renew a couple internet domain names and pick up a few others. I primarily work with GoDaddy for domain registration and that discount code saved me $18+ on the order. Not bad. If you use GoDaddy, give it a shot.

If you are just deciding to finally jump into the internet game (creating your web presence & social media connections), the following is some great advice on what he would do if starting from scratch. http://www.chrisbrogan.com/if-i-started-today/

Are you tweeting already? Let me know how you are using it or even how/why you’re not. You can always find me there at http://twitter.com/fitlaunch

Outbound Marketing is the “push” style marketing used for many years to reach potential clients.  Inbound Marketing, on the other hand, is the art of utilizing social media opportunities to encourage potential clients to come find you. It is the opposing “pull” style of marketing.

Monitor, interact, and influence your athletic or fitness prospects in social media settings and draw them back to your arena (website) with a trusted, transparent, “friendship” bond.

Consumers are extremely savvy these days and with the many tools the internet provides, they have many locations to gather information on you and/or your company. Pushing your sales message is easily discarded and ignored.  Allowing them to know you and your business through social media will build trust through transparency and encourage them to call on you when they or their connections need your product or service.

HubSpot is a company that has several tools and informational pieces to help you to enhance your inbound marketing efforts. You can check out one of their promotional videos below – enjoy.

***WARNING***

Since most readers of this blog are involved to some extent with the Fitness Pro Travel programs, I feel it’s a little necessary to warn you on potential hazards of travel to tropical locations with loved ones.

It’s not a warning like you won’t have fun, meet new people, and enjoy a great trip at an affordable price

Canon Video Camera the Air Broke

Canon Video Camera the Air Broke

because of your fitness specialty. It’s a warning that you may lose cherished memories and be out an expensive piece of equipment.

Getting the warning and the gripe off my chest.

Recently took new Canon FS10 video camera with me to the Fit Beach Conference in Negril Jamaica. Went down working well, most of the week it worked well, but on the last day of trip the screen displayed only white and no other functions would work.  One fortunate item was that I had saved all items to a SD Card rather than the units hard drive.

On return I talked to Canon repair rep. All sounded good. Package and send to repair center… only the cost of shipping. No problem.

Got the unit back today with same issue occurring. Note said unit had water damage.

Called the repair center and after a long discussion I was told to buy a throw away camera or a higher end water proof version (told prices as high as $8000) for vacationing in humid locations.  Does canon make some great “throw away” camera?

Their final say was that high humidity was water in the air… duh. And, that if any water collects on the inside of any electronic equipment it will ruin it… got it.

The surprising part was that they refused to stand behind product to fix or replace because the atmospheric air (without rain) caused “water damage” that is specifically excluded in the warranty terms.

My conclusion is to not buy another Canon, prevent my friends from making similar mistake, and to cause a small social media ripple of pain to the big company that just cost me more than $400.

I feel much better now… thanks for listening and please pass the message along.  New benefit suggestion for blogging in your business or personal life… therapy.

I encourage you to attempt to join this webinar, which is brought to you by HubSpot… They finally realized we are officially in a recession. This does greatly effect large and small businesses within the fitness industry. HubSpot is a group I listen to a great deal when it comes to learning innovative techniques and trends for 21st century marketing tactics. Let me know if you make it and your thoughts.

Marketing in a Recession

December 5, 2008
12-1PM EST (GMT -5)

Marketing in a Recession

Register Now

In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending, cutting staff in order to make it through the economic downturn. But marketing in a recession isn’t about marketing LESS, it’s about marketing BETTER, SMARTER. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.

Topics include:

  • Strategy for marketing in a recession
  • Tips for getting the most out of a tight marketing budget
  • Inbound marketing techniques to generate leads efficiently and inexpensively

Space is limited so reserve your seat now.

Register for Free Webinar

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