“Special kind of stupid,” now that is the quote to listen for in this video.  Perry offers great information and is an entertaining speaker. Way more interesting than listening to me drone on.

The following video talks to the need to not be fearful and overly protective of your online privacy.  The bottom line here is that you have to make yourself available to your customers. Through making yourself and providing your personal and contact information you provide transparency. That transparency results in trust and with trust you have a much greater opportunity to provide your product or service to a new customer.