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About a month ago we talked in this blog about the way in which bootcamps have been implemented by trainers. It was also mentioned that this offering has been dominated by personal trainers, when that does not necessarily have to be the case.

“bootcamp” can be many different things

Aren’t you group fitness professionals trained to work with groups?

With the economy taking a big ole dump on all of us, I often think about how other fitness professionals are handling it. What plan are they putting in place to retain and secure new clients? How are they going to make their services more cost effective to their clients and not devalue themselves?

As disposable income becomes tighter and tighter, the $45-$100 per training session is a tougher sell. Adapting to the situation is key for the professional. Those who do not come up with cost effective solutions will lose their clients, current and future, to those trainers who do adapt.

The group training and session (bootcamp type) classes are one answer that we utilized. It is far more cost

effective to the consumer, actually easier for the fitness professional to implement, and ultimately more profitable for the fitness professional as well.

Group fitness and personal trainers and yoga instructors and athletic coaches all need to consider utilizing this style of programming. Without making this or a similar adaptations, you are jeopardizing you current and future client base.

If you are unsure on how to go about getting a program started in your area there are several options for help out there. Several training programs exist. Some I’ve checked on and think are great and others… well not so great in my opinion.

We are working on putting together a simple video solution that will get you through the fundamentals of operating session programs in your community. They can be operated in or out of a facility and even if you’ve always worked for a club you will be given an easy template for developing this entrepreneurial endeavor.

The upside is huge and with the economy… necessary.

So, if you’d be interested in this program let me know. I’m not certain of all the details we will implement into the program, but I do know there will be some element of interaction. A book or video training does you no good if you don’t have avenues for getting questions answered.

The group size will be limited to facilitate the interaction. It will be a first come situation and if you express your interest now before it’s offered, you’ll be given the first shot at getting in.

It’s not that crazy hard. If you’re intimidated because you see other trainers have already started don’t be. You’ll develop a system, work the system, and prosper along with your many new clients.

… stay tuned.

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