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From an IDEA Fitness Programs & Equipment Survey 7/08
   …58 percent of respondents reported offering small-group personal training, up from 44 percent last year. Forty-three percent of fitness managers say creating a fun environment is a key focus, and two-thirds expect this focus to continue to grow. Many of the surveyed IDEA members, who are fitness facility operators, managers or fitness professionals, mentioned that social activity groups, such as walking or running clubs and organized group activities, help strengthen client retention. 
   Since 1990, personal training has been listed as the most popular type of programming, and it still is, with 89 percent of respondents offering it in their facilities. Personal training for youths 18 years old and younger was offered by 63 percent of respondents, and 36 percent of respondents offered children’s fitness programs. Classes for seniors rose from 39 percent to 51 percent.
   Long-time mind/body favorites, Pilates (offered by 68 percent of the respondents) and yoga (61 percent) continued to climb in popularity. The average number of classes per week offered was 10.
   Nutrition services also grew in popularity. More than half of survey respondents said they offer nutrition assessment and coaching, compared to 44 percent last year.

From an IHRSA member study
   2007 club membership numbers was at 41.7 million. Compare that to 2006 where membership was listed at 42.7 million. While the membership numbers dropped from ’06 to ’07, revenue increased from 17.6 billion to 18.5 billion. The increase in revenue is primarily attributed to facilities adding greater amounts of non membership dues income.

So what?

  • A little FYI.
  • A look at how facilities are learning to diversify their offerings.
  • The realization that as has been the case for many years, the percentage of the US population who belong to clubs is sticking at approximately 15%. Stated another way, 85% of the population must be marked to outside of the fitness facility setting.
  • Mind/Body programming is here to stay in the club setting.
  • Programming is changing to meet the needs of the aging population.
  • Group & community programs are gaining in popularity. (see HG programs)

Are you taking the above into account within your fitness business/career planning?

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