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I am on a coaching mailing list for Ryan Lee. He’s a very well respected fitness industry internet marketer. Following is a portion of the email I received.

“… During the ride, as my kids were napping, my wife
was listening to a home-study course. She’s has
her Ph.D. in Psychology and bought a specialty
program for fun.

This program is features just one tiny chapter
on “marketing”.

And do you know what the first thing the program
covered in her marketing session?

If you guessed Internet marketing or referrals
or email marketing – you’d be wrong.

She talked about “Yellow Page Advertising”.

Can you remember the last time you did research
in the Yellow pages?

If you are marketing your products and services,
you need to be where the people are searching
for you — and that’s the Internet.

There are so many ways to market yourself on
the Internet.

Here are just a few…

-Article marketing
-Affiliate programs
-Video marketing
-Podcasting
-Pay per click advertising
-Joint ventures
-Social media (twitter, etc.)
-The list goes on and on…”

Ryan is correct in suggesting there are MANY new ways that clients search for you these days. If you are not on line, you should be. If you are not taking advantage of one or more of these inbound marketing features, you should be.

I know the confusion if you are just getting started and the fear of great expense when getting yourself set up, but there are many options of which many are free.

I am very excited for the new features that are coming to the Fitness Pro Travel site. The modern elements of internet marketing and social media are coming to a place that is familiar to most of this blogs readers.

You will hear more on this in the coming weeks and I look forward to helping you use these new community tools to push your business to a new level. Many details will be provided to you and opportunities for joining into a coaching club. Those numbers will be limited, so if you feel that coaching is in your future, make it known so that you can be on the front of that notification process.

Currently on of the best and fastest growing new tools out there is Twitter. Because I swiped Ryan’s email copy I must give him props and suggest you hook up with him there. Ryan Lee on Twitter.  Check out his other programs HERE. You can also find me out there. Tom Bomar on Twitter.

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