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I read a number of blogs on fitness, business administration, and marketing. I continually head out to different seminars or partake in a webinar or two each month. These keep me informed, but also have helped me realize that there are many out there who are much sharper than I in their respective fields.

So, how do I get by???

This small realization leads me to pass on a few pieces of advice:

  1. Learn from people and business outside your own – the reflection time afterward often shows you how their experiences, programs and business models relate specifically to your own.
  2. Take advantage of partnerships, again with business from within and businesses from without your industry. Joint venturing may create the sharing of profits from a great idea, but it will also increase your reach and make yourself known to a wider audiance.
  3. You must take action! We can attend conference after conference, webinar after webinar, and learn a ton. We can have multiple ideas for reaching new clients. But, unless we take some kind of action, they will never have a chance to know about any of it.

As an already educated and certified fitness professional, I’m going to suggest you go backwards on the above list. Start with point 3. You are already seen as an expert in the eyes of the public and they need to know and benefit from your expertise. Let them know you are there. Actively work the club, actively communicate with local businesses, actively attend and participate in community groups, actively utilize the web and the many vehicles therein to share the benefits you can provide…. Are you catching the theme here yet. It’s all simple small ways to market yourself.

Take action and watch your reach grow and business proper.

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In a recent article it was stated “The most important factor to be considered is addressing the issue of “what will the product or service DO for the user?””

While at some point the customer may care what your specialties are, where you were educated, and how long you’ve been in business… but, if they don’t see or hear what’s in it for them, they won’t be sticking around long to bother with those items.

How many times have you seen some ding dong without a proper credential to their name selling products or services hand over fist to your own friends, family, and clients? 

Keep this in mind when placing content to your website and marketing materials. You will see a difference soon after if you’ve been talking about your virtues as a fitness professional or business before the customer benefits.

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