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Not only does life seem a little crazy because it’s the holiday season, but with Fit Bodies adding new resorts and positions and the continued building of new features to Fitness Pro Travel, well… lets just say many of my days have run into the evening and night.

Don’t get me wrong. I know that with this or any other businesses, busy is good.

My intent is to stay busy as well, even during a recession.

I think part of the reason for the continued requests for our “business” services is because I/we continue to market our offerings and concentrate on the customer. It’s proving beneficial in attaining more resort positions for Fit Bodies as well as more consulting, training and consulting clients for FIT Launch.

In an article written by Paul Van Erem he pointed out, “…a series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales but increases profits. This fact has held true for all post-World War II recessions studied by The American Business Press starting in 1949.”

I intend to run with that 100% track record and with our local training business I have only seen it proving true thus far.

Market aggressively, network continuously, and treat your customers like royalty.

PS – The new FPT features include a number of programs that can be utilized to assist your business development. I’m looking forward to showing you how they work over the next several weeks and you can expect completion of those features and their operation made available within the site very early in January. (just in time for new years resolutions)… You want an early look? Be sure to sign into the mailing list at Fit Pro Biz

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I encourage you to attempt to join this webinar, which is brought to you by HubSpot… They finally realized we are officially in a recession. This does greatly effect large and small businesses within the fitness industry. HubSpot is a group I listen to a great deal when it comes to learning innovative techniques and trends for 21st century marketing tactics. Let me know if you make it and your thoughts.

Marketing in a Recession

December 5, 2008
12-1PM EST (GMT -5)

Marketing in a Recession

Register Now

In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending, cutting staff in order to make it through the economic downturn. But marketing in a recession isn’t about marketing LESS, it’s about marketing BETTER, SMARTER. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.

Topics include:

  • Strategy for marketing in a recession
  • Tips for getting the most out of a tight marketing budget
  • Inbound marketing techniques to generate leads efficiently and inexpensively

Space is limited so reserve your seat now.

Register for Free Webinar

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